Which type of keywords you can choose for top listing in major search engines:

Keywords are very important for page optimization and consequently better search engine ranking and should be chosen carefully. Basically, a keyword is a word or phrase that you associate with your page so that when it is searched for by a potential customer your site comes up in the SERP (search engine results page). For example, if your site sells wedding dresses you want your site to be listed in the SERP when someone types in “wedding dresses” in a search engine. Of course, this is simple explanation of what a keyword is. There are many other factors to consider when choosing a keyword such as the number of people searching for specific keywords, the specificity of keyword phrases, traffic patterns, keyword competition and conversion probability. All of this can be summed up in the ever-growing specialization skill of Keyword Research which is a large part of On Page Optimization and under the ever-growing umbrella of SEO. To learn more about this service, please visit our Keyword Research page.

Once your keyword research is complete and you have chosen your keywords for a specific page (usually 3-4 is best) then you are ready to implement them. Placing keywords in your page’s content helps you achieve better search engine rankings for those keywords when someone searches for them. Some search engines give prominence to earlier text so it is beneficial to place all of your keywords in the first paragraph and then sporadically place them throughout the rest of your content.